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Course

Email Copywriting

  • New Hire Training
8 Lessons

High converting emails are a must today if you want to grab the attention of your prospects and get them to respond. Today's email inbox has a lot of competition, so you need to stand out from the crowd. This Email Copywriting Course shows you how to master the art and science of writing, to do just that.

Lessons
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Email Copywriting Overview

Copywriting Planning

7 Topics

  • Copywriting Planning Intro
  • All Businesses Are Email Businesses
  • Targeting Like A Pro
  • A Deeper Look At Segmentation
  • How To Plot A Lead Nurturing Campaign
  • How To Structure Campaign Content
  • Bag O' Emails

Copywriting Essentials

10 Topics

  • Copywriting Essentials Intro
  • From Lines
  • Subject Lines
  • 1-To-1
  • AIDA
  • PASOP
  • How To Be Specific
  • Why Stories In Email?
  • Storytelling Hooks
  • Storytelling Voice

Copywriting Techniques

11 Topics

  • Copywriting Techniques Intro
  • The Open Loop
  • The Battlefield Principle
  • The CPTS Technique
  • The Superman Principle
  • Future Pacing
  • The Even If Technique
  • Loss Aversion
  • Urgency
  • Scarcity
  • Ask For What You Want

Copywriting Optimization

7 Topics

  • Copywriting Optimization Intro
  • Why Your Opens And Clicks Suck
  • Why You Don't Always Have To Sell Hard
  • A/B Testing
  • Common Email Mistakes
  • Personalization
  • Measuring Email Copy Success

How To Find Your Message

6 Topics

  • Surveying
  • Review Mining
  • Interviews
  • Competitor Content Audits
  • The 5 Stages Of Awareness
  • What Stage Of Awareness Is My Visitor In?

Mastering Your Copy

Resources

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